Social media influencers warned they face enforcement action after 'unacceptable' failure to disclose advertising
Social media influences are being warned they face enforcement action after a monitoring sweep of posts found a widespread failure to disclose advertising.
The Advertising Standards Authority (ASA) checked the Instagram accounts of 122 UK-based influencers over a three week period in September last year to assess whether rules requiring users to clearly state which posts are ads were being followed.
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